01 / The short version
What happened
The 11th e-Conomy SEA report by Google, Temasek, and Bain & Company projects Southeast Asia’s digital economy to reach $368 billion in GMV by 2026, driven by generative AI adoption among 243 million users. The report highlights agentic commerce, sector-specific growth in e-commerce, travel, media, mobility, and financial services, and outlines infrastructure and policy needs to sustain momentum toward a $1 trillion valuation by 2035.
See the exact references02 / Key takeaways
What you need to know
- 01
Generative AI is used by 58% of Southeast Asia’s working population and is scaling four times faster than mobile internet.
- 02
E-commerce leads digital growth at $226B GMV (+18% YoY), with AI boosting conversions by up to 75%.
- 03
75% of users trust AI agents to autonomously complete transactions, signaling readiness for agentic commerce.
Keep in perspective
What to watch for
Report projections (e.g., $1T by 2035, 60-fold AI usage surge) are publisher forecasts; independent verification of adoption rates or economic impact is not provided.
Go to the source
Exact references
These are the original pages used for this brief. Publisher claims are not independent evaluations.
01Primary source · Google AIRead the original announcementhttps://blog.google/company-news/inside-google/around-the-globe/google-asia/e-conomy-sea-report-2026AI-generated from the linked source. It can miss context; verify consequential details in the original. How the radar works